To strike a balance between removing dirt and regenerating lost skin cells Isabel Fay Rose Hip Seed Cleanser uses the ingenious ingredient: Rose Hip Seed Oil. Why Rose Hip Seed Oil? Rich in Vitamin A, C, E and F, it helps influence collagen growth, which helps to reduce wrinkles and restore a firmer, smoother and younger looking appearance. Vitamin A helps maintain a normal skin balance by stimulating collagen growth. An increase in the quantity of collagen fibers and organized arrangement of these fibers helps boost the elasticity of the skin. This results in a firmer, smoother and more youthful complexion. Vitamin A also helps with the proliferation of epidermal keratinocytes. These defensive cells help protect the skin against the elements, pollution and free radicals. Rosehip Seed Oil contains essential fatty acids and vitamin E, which are important in maintaining healthy skin, as well as Linoleic Acids, which are integral skin nutrients. Isabel Fay’ Rose Hip Seed Cleanser is professionally formulated to balance the skin’s natural pH balance, in a deep wash that lifts dirt and impurities from the skin pores, while delivering all the regenerative benefits of Rose Hip Seed Oil. With its skin reviving benefits it’s an excellent choice for your everyday cleanser. Why Isabel Fay? Isabel Fay products are destined to the modern, active, successful women that understand the benefits of using natural health and beauty products. Made in USA, Isabel Fay products come with 100% money back guaranty.